James & Christine Clark: 130 Osprey Hammock Trail
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HDR vs. Flambient Photography
Which is better? HDR Photography or Flambient (or both?) Nowadays, every real estate photographer in the world brags that they use HDR (High Dynamic Range) photography. But is it really something to brag about? Let’s take a deeper dive and find out why “Flambient” is probably a better option. Why do less than 5% of […]
The Colors Don’t Match
The colors on your printed project will never precisely match your online proof, and here’s why:They can’t! (It’s literally impossible) You’re looking at your proof and it looks beautiful, but…It won’t look exactly like that when it’s printed. Oh, it will still be gorgeous, but the colors won’t perfectly match what you’re seeing on your […]
Low-Resolution vs. High-Resolution Photos
“Can’t you just use the photos from the MLS?” That’s probably the most common question we get whenever someone is ordering a listing flyer or brochure for the first time. The quick answer is “No,” but there’s some explaining that needs to happen. A typical MLS photo is 1,024 pixels wide (which is only 3.5 […]
My Listings Sell Too Fast for a Brochure
“I don’t use brochures because my listings often sell in less than a week!” So, this is going to sound funny coming from a company that designs marketing for real estate, but listing brochures aren’t actually designed to sell the PROPERTY. The fact is your listing will likely sell simply because it’s been uploaded to […]
Digital vs. Offset Printing
Smaller quantities and quick turnaround or slower turnaround with huge savings? Let’s find out which one is right for you. Digital Printing Digital printers are essentially very high-tech color copiers (printshops will hate us for saying that!) But one of the largest suppliers in the industry is Xerox (ring any bells?). The technology was invented […]